Chaé Skincare Regimen – 4 Simple Steps for all skin types
Chaé’s four-step routine (cleanse or exfoliate, mist, serum, moisturize) with the products to reach for at each step, whatever your skin type.
For Discover Girl Day 2024, we celebrate women in STEM, and the story of how our founder, Linda Chae, put science to work in Chaé Organics.

In science, technology, engineering and math (STEM), where women have historically been underrepresented, the importance of role models can’t be overstated. Role models are more than beacons of success. They’re proof that barriers can be overcome, dreams realized and glass ceilings shattered.
As we celebrate Discover Girl Day 2024, an annual event dedicated to encouraging young girls to explore careers in STEM, we’re turning the spotlight on a journey that embodies innovation and resilience: that of Linda Chae, the visionary founder of Chaé Organics.
The short version
Discover Girl Day is more than a celebration. It’s a vital initiative that introduces young girls to the many possibilities awaiting them in STEM.
By showcasing successful women like Linda Chae, the day helps dispel the myths and stereotypes that often discourage girls from pursuing these careers. It shows that STEM isn’t just coding or lab work: it’s a gateway to meaningful contributions across a broad range of industries, including health, beauty and sustainability.
Linda Chae’s journey into organic skincare shows the innovative potential at the intersection of science and entrepreneurship. With a deep commitment to health, wellness and environmental stewardship, which she shares in her Letter from Linda, she used her expertise to create a skincare line that is effective, ethically produced and environmentally friendly.
Her work shows how scientific principles can solve real-world problems, which makes her an ideal role model for girls interested in STEM.
Chaé Organics was born from Linda’s realization that the market lacked genuinely organic, environmentally friendly skincare. Having witnessed firsthand the detrimental effects of conventional formulas filled with harsh chemicals and synthetic ingredients, she set out to create products that were safe, effective and aligned with her ethical and environmental values. You can see those values in our cruelty-free commitment.
Her vision wasn’t only about filling a gap in the market. It was about challenging the status quo and advocating for a more responsible approach to beauty and wellness.
Linda’s path wasn’t without obstacles. Entering a highly competitive industry, dominated by established brands with deep pockets, took resilience as well as innovation. She faced skepticism from people who doubted the viability of organic skincare and the demand for environmentally conscious products.
Her unwavering belief in her mission and her commitment to rigorous scientific research carried her through. By focusing on the quality, efficacy and environmental benefits of her products, Linda built a loyal customer base and gradually earned recognition as a leader in organic skincare.
Chaé Organics stands as a testament to the adaptability and far-reaching impact of education. Linda’s work in developing skincare products is grounded in rigorous scientific research, using principles of biology, chemistry and environmental science to create formulations that are effective for customers and kind to the environment.
This approach challenges the conventional applications of STEM and shows its potential to drive innovation wherever science and technology meet daily life. According to the United States Department of Agriculture (USDA), the organic personal care market has seen substantial growth, reflecting rising consumer demand for sustainable, health-conscious products. In that growing market, entrepreneurs like Linda are pivotal, showing how scientific know-how can lead industry advances that put both human and ecological wellbeing first.
Linda’s impact extends far beyond the success of Chaé Organics. She has become a prominent advocate for sustainable business practices, showing that a successful, profit-driven company doesn’t have to compromise on ethical standards or environmental sustainability. Her work challenges the beauty industry to raise its standards and shift toward more responsible production and consumption.
As we honor Discover Girl Day, it’s essential to highlight the role of mentorship, visibility and encouragement in guiding the next generation of women in STEM. Celebrating a diverse range of role models shows girls the wide range of opportunities in these fields. Linda’s story is one source of inspiration among countless women whose achievements have had a massive impact on society.
Highlighting pioneers across STEM, from groundbreaking researchers like Marie Curie to contemporary tech leaders like Reshma Saujani, can light the path for young girls. With determination and creativity, women can lead and innovate in science, technology, engineering and math.
Encouraging girls to dive into STEM from an early age builds confidence, fosters curiosity and unlocks a world of exciting, impactful careers. By showcasing the accomplishments of a broad range of women, we hope to inspire a new generation of scientists, engineers and innovators, equipped and eager to tackle the world’s future challenges.
Discover Girl Day highlights both our progress and the challenges that remain in reaching gender parity in STEM. It celebrates what’s been achieved and shines a light on the distance still to travel toward full equality. Linda Chae’s journey, from STEM enthusiast to trailblazing entrepreneur, shows the heights that are possible when young girls are encouraged to explore their interest in science and technology. Beyond individual stories, though, the broader picture is mixed.
A persistent gender gap remains: women make up only 28% of the workforce in science and engineering occupations, according to the National Girls Collaborative Project. But initiatives like Discover Girl Day, alongside a growing number of STEM education programs for girls, signal a positive shift, working to dismantle barriers and build a diverse, inclusive future in STEM.
Our mission remains clear: to nurture and embolden girls around the world to set their sights on STEM. That expands their horizons and enriches STEM with fresh perspectives and new ideas. A generation of STEM leaders who reflect the diversity and dynamism of the world is well within reach, as long as we keep inspiring, supporting and celebrating the potential of every young girl.
Linda’s science-first approach lives in every Chaé Organics formula. These three are a good place to start.

Glow, bounce and all-day moisture for skin that looks dull, tired or stressed.

Lift, smooth, and restore—skin that looks as strong as it feels.

Firming, brightening moisture that makes skin look more awake—fast.
Chaé’s four-step routine (cleanse or exfoliate, mist, serum, moisturize) with the products to reach for at each step, whatever your skin type.
Seven core steps, plus the habits around them — customizing, masks, lifestyle, nutrition, life stages, and ethical choices — for healthier, glowing…
What sets Chaé Organics apart: products free from toxins and harsh chemicals, every ingredient in plain view, real results, and a commitment…
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