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Why a gentle toothpaste matters for your enamel, how popular brands compare on abrasiveness, and what goes into (and stays out of) OxyBrite Tooth Polish.

Toothpastes that are too abrasive can strip away enamel, the protective coating on your teeth. Enamel is the toughest substance in your body, harder even than bone. Brush with a highly abrasive toothpaste without proper care and it begins to wear away. Once it is gone, it is gone: enamel does not grow back.
The short version
When enamel wears away, real oral health problems can begin: first cavities, then gingivitis and periodontal disease, and ultimately tooth loss. All of these can affect your overall physical health.
That is why the toothpaste you choose matters. You want something that cleans your teeth without grinding away the coating that protects them.
A toothpaste’s abrasiveness is measured by its Relative Dentin Abrasivity, or RDA. The lower the number, the gentler it is. OxyBrite Tooth Polish is ToxicFree®, and it has the lowest RDA of the major brands in this comparison.
| Toothpaste | RDA |
|---|---|
| Chaé OxyBrite Tooth Polish | 55 |
| Colgate | 68 |
| Tom’s of Maine | 93 |
| Mentadent | 103 |
| Crest | 106 |
| Colgate Platinum | 106 |
| Aquafresh Whitening | 113 |
| AIM | 185 |
| Close-Up | 218 |
A tooth polish that is gentle on enamel means less abrasion and longer-lasting enamel for you and your family. Because we care about your oral health and your family’s, Chaé Organics developed a tooth polish that is both ToxicFree® and exceptionally low in abrasiveness.
Being gentle on your teeth and gums is half the story. The other half is what OxyBrite is made from, and what it leaves out.
Every ingredient in OxyBrite Tooth Polish is certified ToxicFree®, so the package needs no warning label. Does this warning from a typical toothpaste tube look familiar?
“Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.”
That is a frightening thing to find on something you put in your mouth. Here is what goes into OxyBrite instead:
Vegetable Glycerin, Purified Water, O2XY™ Stabilized Oxygen (Sodium Chlorite), Calcium Carbonate, Sorbitol Powder, Sodium Benzoate, Mentha Piperita (Peppermint) Essential Oil, Xylitol, Titanium Dioxide, Xanthan Gum, Stevia, Decyl Glucoside
The names may look unfamiliar, but every one is ToxicFree®, and several are certified organic.
O2XY™ stabilized oxygen (sodium chlorite) is the active ingredient in Chaé Organics formulas. Our O2XY™ efficacy data (PDF) details how it performs against a wide variety of microbes. In OxyBrite Tooth Polish, it helps deter microbes and encourages fresher breath.
It is comforting to know you are brushing with a tooth polish that is gentle on your enamel. It should be even more comforting to know it is free of potentially harmful toxins.
Relative Dentin Abrasivity: a measure of how abrasive a toothpaste is. The lower the number, the gentler it is on your teeth. OxyBrite Tooth Polish has an RDA of 55.
No. Once enamel wears away, it is gone, which is why a gentle, low-abrasion toothpaste matters.
No. It also contains no sodium lauryl sulfate, propylene glycol, triclosan, or artificial colors or flavors.
Every one of its ingredients is certified ToxicFree®.
OxyBrite Tooth Polish is the gentle, ToxicFree® tooth polish from this article. Triclosan turns up in soaps and body washes too, and our Wild Ginger Hand Wash and Wild Thing Shower Gel are made to the same ToxicFree® standard.

Clean, refreshing polishing—without fluoride, sulfates, or harsh abrasion.

Gentle, non-stripping cleansing for hands that wash often.

A citrus-and-vanilla shower gel made for swimmers—helps rinse away chlorine and leaves skin hydrated.

Everyday care for busy hands, dry skin and a fresh smile: our best-selling kit.
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