Cruelty-Free Commitment: The Significance of Being Leaping Bunny Certified

What the Leaping Bunny logo means, why third-party cruelty-free certification matters, and what it tells you about the products you choose.

August 29, 2023 · 3 min read

Chaé Wild Thing Shower Gel (Citrus & Vanilla) on a marble bathroom counter with a towel and fresh oranges

In the fast-paced world of beauty and skincare, you’re bombarded with choices — and with labels like “natural,” “cruelty-free” and “vegan.” But what really makes a product ethical?

That’s where third-party certifications like Leaping Bunny come in. Here’s why being Leaping Bunny certified matters, not just for brands, but for you, for animals and for the planet.

The short version

Leaping Bunny is a globally recognized gold standard for cruelty-free cosmetics, personal care products and household items.
It was started by eight national animal protection groups that form the Coalition for Consumer Information on Cosmetics (CCIC).
Certified brands must ensure no new animal tests are used in any phase of product development, by the company or its suppliers.
Cruelty-free doesn’t have to mean more expensive or less effective.
Chaé Organics is Leaping Bunny certified.

What Is Leaping Bunny Certification?

Leaping Bunny certification is a globally recognized gold standard for cruelty-free cosmetics, personal care products and household items. It was started by eight national animal protection groups that together form the Coalition for Consumer Information on Cosmetics (CCIC). To be certified, a brand must meet a stringent set of criteria ensuring that no new animal tests are used in any phase of product development — by the company or by its suppliers.

Why Leaping Bunny Certification Matters

For Consumers

Transparency and trust: in an industry full of vague, unregulated terms, Leaping Bunny certification is a trust marker. When you see the logo, you know the company has met rigorous cruelty-free standards.
Conscious consumerism: it empowers you to make ethical choices, steering the market toward more humane practices.
Quality assurance: companies that go the extra mile for certification are generally also concerned with high-quality ingredients and sustainable practices.

For Animals

Humane treatment: certification ensures animals aren’t subjected to cruel tests for the sake of beauty or cleanliness.
Promoting alternative testing: Leaping Bunny companies are often at the forefront of championing alternative, non-animal testing methods, which are usually more reliable and more relevant to humans.

For Companies

Competitive edge: with demand for ethical products rising, being Leaping Bunny certified can give companies a crucial edge in the market.
Global recognition: the certification is recognized internationally, making it easier for companies to reach ethical shoppers around the world.

For the Environment

Certified companies often engage in sustainable practices, too, understanding that ethical considerations extend to the environment as well.

Myths and Misconceptions

Cost: many people believe cruelty-free products are automatically more expensive. But the cost of alternative tests has been decreasing, and any minor cost increase is often outweighed by shoppers’ willingness to pay a premium for ethical products.
Effectiveness: another misconception is that cruelty-free or ethical products are less effective. On the contrary, many natural, plant-based ingredients are extremely potent and beneficial.

Real-World Impact

Brands that achieve Leaping Bunny certification often report positive results, including increased sales, higher consumer trust, and even partnerships and collaborations built on shared ethical values.

A Small Step, a Giant Leap

In a world increasingly concerned with ethics and sustainability, Leaping Bunny certification isn’t just a label. It’s a commitment to compassion, quality and ethical responsibility, with the power to influence industry standards, shift consumer behavior and, most importantly, reduce the unnecessary suffering of animals. Next time you pick up a beauty product, look for the leaping bunny logo. It’s a small step for you, but a giant leap for ethical consumerism.

Chaé Organics cares deeply about the well-being of families and their access to healthy lifestyle alternatives. We’re a team committed to creating products without the toxic chemicals commonly and thoughtlessly used in mainstream cosmetic and nutritional industries. Chaé Organics makes skin, hair, body, baby, pet, household and wound care products — and we’re Leaping Bunny certified. View our certification on the Leaping Bunny website.

Product Spotlight

Our Leaping Bunny certification stands behind everything we make — from skincare and haircare to baby care and home cleaning.