Chaé Skincare Regimen – 4 Simple Steps for all skin types
Chaé’s four-step routine (cleanse or exfoliate, mist, serum, moisturize) with the products to reach for at each step, whatever your skin type.
“Infused” is on a lot of serum labels, and it doesn’t tell you much on its own. Here is what an infused skin serum actually is, what to look for on the ingredient list, and how to use one so it does its job.
A serum is the step people are most likely to skip, and the one they are most likely to use in the wrong order. It looks like a small bottle of something expensive, and the label promises glow, bounce and radiance. The question is what is actually in it.
“Infused” sounds technical, but it isn’t. It simply means the serum is made with active ingredients or botanicals. What matters is which ones, how much of them, and what the rest of the formula is doing. This guide shows you how to read that from the label.
The short version
A serum is a skincare formula built to carry a high share of active ingredients in a light texture that sinks in quickly. A moisturizer’s main job is to hold moisture in and protect the skin’s surface. A serum’s job is to put specific ingredients onto the skin, so it is usually lighter, more concentrated and used in smaller amounts.
“Infused” is a label word. A serum infused with astaxanthin, rose water or hyaluronic acid contains those ingredients. It doesn’t tell you how much. For that, look at where they appear on the ingredient list, which runs from most to least. Ingredients in the top half make up most of the bottle. Many actives work at small percentages, so a key ingredient in the middle of the list isn’t a bad sign, but one listed after the preservatives and the scent is there in a very small amount.
| Serum | Moisturizer | Face oil | |
|---|---|---|---|
| Main job | Deliver specific ingredients | Hold moisture in and soften the surface | Seal in moisture and add richness |
| Texture | Light, absorbs quickly | Lotion or cream | Oil |
| Where it goes | After cleansing, before moisturizer | After serum | Last at night, or mixed into moisturizer |
| How much | A small amount | Enough to cover face and neck | A few drops |
Some serums, including ours, also moisturize well enough that on humid days or for oily skin you may not need anything on top. Dry skin usually still wants a moisturizer.
Whatever a serum is infused with, a few kinds of ingredients make the difference between a pleasant serum and a useful one:
Use it once or twice a day. As with anything new, try it on a small patch, such as the side of your neck, for a few days before using it all over your face. For a fuller morning and evening plan, see our guide to building a skincare routine for your skin type.

Our INFUSION Advanced Serum is a multi-functional serum for skin that looks dull, tired or stressed. Here is what is in it, grouped by what each part does.
Glycerin and squalane come right after water, followed by organic shea butter, organic coconut oil, cocoa and cupuaçu butters and safflower. Together they give INFUSION its silky, cushiony feel: it sinks in and leaves skin looking plumper, without feeling oily or sticky.
Soft and botanical: rose water and orange hydrosol, with a touch of geranium, neroli and petitgrain oils. It is light, not perfumey.
Benzyl alcohol and ethylhexylglycerin, with vitamin E (tocopherol).
A good serum can make skin look brighter, smoother, more even and better hydrated, and the right ingredients make a visible difference in how skin looks and feels. In the U.S., a product sold to treat a skin condition, or to change the skin’s structure, is regulated as a drug. INFUSION is a cosmetic, and our claims are about how skin looks and feels. If you are dealing with a skin condition such as rosacea, eczema or acne, talk with a dermatologist.
Customers rate it 5 stars, and it is Certified ToxicFree® and Leaping Bunny certified.
“Infused” tells you a serum has active ingredients. The ingredient list tells you which ones, and that is what to shop by: something to hold water, an antioxidant, something soothing and a balanced texture. Put it on slightly damp skin after cleansing, follow with moisturizer, and add sunscreen in the morning. That is all a serum needs to do its job.
A lightweight, concentrated skincare formula made with active ingredients or botanicals. “Infused” isn’t a technical term, so check the ingredient list to see what the serum contains and how high those ingredients appear.
Not always, but a serum can add ingredients a moisturizer doesn’t have, in a lighter texture. Many people use both: serum first, then moisturizer.
Before. Cleanse, mist or tone so skin is slightly damp, apply serum, then moisturizer, and sunscreen in the morning.
Once or twice a day, depending on the serum. INFUSION can be used morning and night.
Usually, if the formula is gentle. Look for soothing ingredients such as allantoin, and patch test anything new on a small area for a few days before using it all over your face.
Astaxanthin, ectoin, glyceryl glucoside, Tephrosia purpurea seed extract, finger lime extract, hyaluronic acid and allantoin, in a base of glycerin, squalane and plant butters, scented with rose water and orange hydrosol.
INFUSION is Certified ToxicFree® and Leaping Bunny certified. Build the routine around it: mist, serum, moisturizer.

Glow, bounce and all-day moisture for skin that looks dull, tired or stressed.

A fresh, lightweight mist that leaves skin feeling clean and refreshed in seconds.

Firming, brightening moisture that makes skin look more awake—fast.

Clean, balanced skin. Soft hydration. A fresh, healthy glow—without stripping.
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